Delivering for customers
Because the main reason customers choose Sky is for a better choice of television, we have to keep getting better on screen. So we have continued to build on our traditional strengths in sport, movies and news, while making a step change in our entertainment offering. This year we added Formula 1 to the variety of sports we cover with the launch of a dedicated channel – Sky Sports F1 – to provide greater depth of coverage than ever before. Following a number of other rights renewals, we secured a new agreement
for Sky to remain the home of live Premier League football for the three seasons to 2016. As a result, we have ensured the continued breadth and quality of our sports offering, allowing customers to look forward to continued coverage of the UEFA Champions League, British and Irish Lions rugby, English domestic and international cricket, European Tour golf and the Ryder Cup.
In entertainment, our growing commitment to original British production is bringing more of the best acting and writing talent to Sky, including Sir David Attenborough, Melvyn Bragg, Ruth Jones and James Corden. Many of our home-grown comedies and dramas, such as Stella, Trollied and Mad Dogs, have already returned or been re-commissioned for new series. At the same time, we continue to offer the best of US drama, with Sky Atlantic bringing customers new series of much-loved shows like Game of Thrones and Mad Men. Sky News continues to offer outstanding reporting from home and abroad, while Sky Arts attracted its highest ever audiences for the Playhouse Presents series of original plays.
We are also offering customers more ways to enjoy our content, whether at home or on the move. Alongside our market-leading Sky+ and high definition (HD) services, we have expanded the range of content available on our video on demand service, which has now reached more than one million active users. Sky Go, which allows customers to access our programmes on devices such as laptops, smartphones and tablets, goes from strength to strength with a better choice of content and record usage figures.
To give millions more people an easy and flexible way to access Sky content, in July 2012 we announced the launch of a new internet TV service, NOW TV. Available across a wide range of internet-connected devices, NOW TV will initially offer movies for instant streaming and expand to offer sports and entertainment content. Alongside the continued growth of our satellite service, this is a distinctive new way for us to meet the needs of customers who don't yet take pay TV.
Over the past year, we've continued to perform strongly in home communications as more new and existing customers recognise the quality and value of our products. Around a third of Sky customers now choose to take all three of TV, broadband and telephony, which means we are Britain's most popular provider
of the 'triple play' service. During the year, we have continued to enhance our range of broadband services with the launch of more than 11,000 free WiFi hotspots and the introduction of a fibre product for customers who want higher speeds. We see a significant opportunity for continued growth as millions more customers have the opportunity to get a great quality service and save money by switching their communications services to Sky.