Invest in standout
We invest in high-quality, exclusive content to give customers a greater choice of TV that they are passionate about.
Add value through
We deliver innovative new products and services which improve the experience of watching TV and add more value for customers.
Grow share in home
More customers are choosing Sky home communications products over other providers for our quality, value and reliable service.
Our content investment supports growth in our adjacent wholesale, advertising and Sky Bet businesses.
We focus on operating efficiency to deliver the best service, underpin investment in future growth and increase profit, cashflow and returns.
Develop our long-term capability
We continue to invest in the key building blocks of our brand, our people and our
infrastructure as key components of long-term success.