Extending leadership on screen

We continued to extend our leadership in content through building on our traditional areas of strength in sports, movies and news and at the same time driving a step change in our entertainment offering.

We had a strong year in sport, both on and off screen. A crucial Monday Night Football match between Manchester City and Manchester United on 30 April set a new record for live Premier League football and for Sky, peaking at 4.29 million viewers. In addition, many customers watched the game on the move or online via Sky Go, with the platform achieving a record 230,000 unique views for the game. Overall, the dramatic 2011/12 Premier League season generated average audiences that were up 12% on the prior year and on the final day of the season 4.6 million viewers watched the climax on one of the Sky Sports channels.

Our new channel Sky Sports F1 launched during the year and covered the unprecedented and exciting start to the season with seven different winners in the first 10 races. Over 7.2 million viewers have watched the new channel since launch.

We renewed a broad range of sports rights during the year, ensuring the continued breadth and quality of our sports offering and giving us greater certainty than ever before over the largest item in our cost base. In the Premier League tender process for live rights for the three seasons beginning in August 2013, we successfully secured five packs including 116 live matches per year, ensuring that Sky remains the home of Premier League football. In addition, we secured rights for ICC cricket, the European Tour in golf, Spanish football from La Liga and next year's British & Irish Lions rugby tour to Australia. Together, these agreements help to ensure continuity of Sky Sports unparalleled sports coverage.

We've continued to develop our entertainment offering with great success and our decision to invest more in original British production has resonated well with customers during the year. Our in-house commission Mount Pleasant achieved one of the biggest comedy launches in multi-channel history, the returning series of An Idiot Abroad set a record audience for Sky 1 and our adaptation of Treasure Island delivered Sky 1's highest drama audience for four years. Sky Atlantic continues to hold very strong appeal to both existing and new customers with the channel's first UK drama, Hit & Miss, proving popular during the fourth quarter and the return series of Game of Thrones setting a new high for audiences on the channel.

Leading product innovation

We continue to focus on improving our products to deliver the best customer experience and get more of our services into customers' homes.

Sky Go, our ground-breaking internet and mobile TV service, continues to resonate strongly with customers, helping them to enjoy the convenience and flexibility of accessing a wide selection of our content on the move. Customers can access hundreds of hours of TV on 32 live channels, download a movie from the Sky Movies library, or rent a movie instantly on a laptop from the new Sky Store from a range of devices including PCs, Mac, smartphones and tablets. Usage continued to grow throughout the year, reaching 2.7 million unique users in the fourth quarter. We continue to extend the service by adding more channels and launching to new devices.

In addition to the convenient local storage of the set-top box, our video on demand service, Anytime+, is now available to more than five million homes. We made the service available to all HD boxes irrespective of their ISP and surpassed one million active users in the fourth quarter.

In home communications, we further enhanced our broadband service in April with the launch of The Cloud WiFi hotspots, giving seamless internet access free of charge to Sky Broadband Unlimited, Sky Fibre Unlimited and Sky Connect customers. We now have over 11,000 high-bandwidth, public access hotspots live across the UK, providing valued WiFi access for customers in convenient locations.

Churn 2012


2011: 10.4%

2010: 10.3%

Adjusted operating margin


2011: 16.3%

2010: 15.3%

Triple Play Penetration

Back to top