Reaching new audiences
By investing in content and innovation, we're creating more reasons for people to join Sky and take more products from us. The growth of internet-connected devices also opens up an additional opportunity for us to offer another choice to the 13 million homes that don't currently take pay TV. That's why, in July 2012, we launched a new internet TV service, NOW TV.
NOW TV will be available on a range of internet-connected devices, including PCs, laptops, games consoles, tablets and smartphones. Customers will be able to ‘pay & play' for instant access to an extensive range of over 1,000 movies through Sky Store or opt for a monthly pass offering unlimited access to the entire Sky Movies collection. More great content will be added in the coming months as Sky Sports comes to NOW TV, followed by home-grown drama, original comedy and US shows from our entertainment channels. With NOW TV, we will be able to serve the needs and preferences of different customers more effectively by offering two distinct ways to watch. There's the full, market-leading Sky service for the whole family, complete with the widest range of channels, products like Sky+, HD, 3D and Sky Go, and the peace of mind of a monthly bill. And there's the flexible, more spontaneous, pay-as-you-go service of NOW TV, which is ‘powered by Sky' so customers know they're still getting the best content and a high-quality experience from a provider they can trust.