Strengthening our entertainment line-up
Over recent years, we have strengthened and expanded our line-up of entertainment channels, to complement our traditional strengths in sport, movies and news. Our aim is to provide a wide range of high-quality programming that offers something for every member of the family.
Our newest entertainment channel, Sky Atlantic, features some of the greatest acting, directing and writing talent in the world. It has brought new series of acclaimed shows like Game of Thrones and Boardwalk Empire to the UK and further enhanced its reputation for uncompromising, intelligent drama when it exclusively showed the fifth season of Mad Men. Just as important to the channel's development has been Sky Atlantic's first original drama, Hit & Miss,
starring Academy Award Nominee Chloë Sevigny and created by one of the country's most respected screenwriters, Paul Abbott. As well as new drama, Sky Atlantic also began its own run of new comedies, with well-known figures like Steve Coogan's Alan Partridge appearing alongside new shows such as Veep from BAFTA award-winning comedy writer and director Armando Iannucci.
Over the past year, we've also continued to build Sky Living into a channel that super-serves our female customers, with popular US shows like Grey's Anatomy, Cougar Town and Criminal Minds sitting next to stylish original programming. There are long-running favourites like Britain & Ireland's Next Top Model, presented by Elle Macpherson, as well as brand new shows like The Love Machine, presented by Stacey Solomon and Chris Moyles, and the return of Bedlam, Sky Living's first original drama.
Another area where Sky offers something distinct from other broadcasters is the arts. Sky Arts 1 and 2 remain the only channels dedicated to showing the full range of arts, entertainment and culture – from literary and music festivals to the biggest exhibitions of the year. More than six million viewers a month now tune in for highlights such as Playhouse Presents, a series of exclusive new plays from some of the most talented writers from stage and screen
with all-star casts including double Oscar-winner Emma Thompson, Alison Steadman and Sir Tom Jones. Meanwhile, The Ronnie Wood Show has featured interviews with and performances from musicians including Sir Paul McCartney, and Leonardo Live saw Sky Arts at the National Gallery for the opening night of the biggest collection of works by Leonardo Da Vinci ever assembled.
As well as investing in the arts on screen, we're also supporting the arts on the ground. Through our Sky Arts Ignition Series, we're supporting the creation of brand new works of art with £1.2 million of direct investment with arts partners – the first with Tate Liverpool. You can find out more about our broad support for
the arts here.