What we put on screen is right at the heart of Sky. That's because we know our customers value great TV above all else. We've always given them outstanding sports coverage, in-depth news reporting and a great range of must-see movies. Now, we're building on those traditional strengths by taking our entertainment channels to the next level too.
Investing in home-grown content
Content is our lifeblood. We never forget that the main reason why customers choose Sky is for a better choice of television. Over the past year, we've given them more reasons to do so. We've brought our customers more of the programmes they're passionate about. And we've invested well over £2 billion on screen to do so, more than any other British broadcaster.
One of our priorities across our entertainment channels has been an increasing focus on UK commissioning and production. That's because we know that home-grown content really resonates with our customers and we want to give them more of the TV they love. By 2014, we expect to be spending £600 million a year on UK commissioning and production, an increase of more than 50% over three years. And that's enabling us to work with more of the country's leading talent and support British creativity.
Our flagship entertainment channel, Sky 1, has been at the fore of this change. Over the past few years, Sky 1 has been developing a growing roster of returning original series, including Got to Dance with Davina McCall, An Idiot Abroad starring Ricky Gervais and Karl Pilkington, and Mad Dogs, whose all-star cast includes John Simm and Philip Glenister. This year, the channel kicked off a brand new British comedy strand. It got off to a great start with Trollied, starring Jane Horrocks, which enjoyed the biggest multi-channel comedy premiere ever. Among the other highlights were Spy, which won its star Darren Boyd a BAFTA and a British Comedy Award, and Stella, created by and starring Ruth Jones. Following their success, all of Sky 1's British comedies have been recommissioned for further series. Sky 1 was also named Channel of the Year by the industry magazine, Broadcast, in recognition of its leading role in what it called a "content revolution".